CHIEF CREATIVE OFFICER

Home + Hound LLC | 1/2019 - 8/2025

• Founded and established a lifestyle boutique by designing, curating, and merchandising two beautifully appointed brick-and-mortar storefronts, plus the implementation of an additional e-commerce store

• Voted as Best Boutique and Best Pet Store in 2023, 2021, and 2020 for the San Diego Reader Best-Of Awards

• Managed, motivated and led employees through hiring, training, scheduling and supervising, payroll, sales incentives, and performance evaluations

• Provided an unmatched level of customer service by providing a positive shopping experience for all patrons while efficiently executing daily operational procedures such as updating visuals, managing social media, and creating engaging marketing strategies

• Built seamless operating solutions by utilizing essential retail software and technology

• Developed relationships with vendors, suppliers, and other area businesses by attending markets and events

• Budgeted inventory purchases and maintained stock to meet seasonal needs as well as customer demands with a thorough understanding of current trends in the home décor, pet accessory, and gift markets

DESIGN MANAGER

Jennifer Adams Brands | 4/2017 - 9/2018

• Assumed responsibility for brand management, identity and art direction by overseeing all creative processes

• Translated business goals into visually engaging, on-brand creative by formatting design deliverables and ensuring consistency across all internal and external communications

• Worked closely with design agencies, licensees, factories and executive management to direct product development procedures, complete pre and post production evaluations, and ensure on-time and on-budget delivery of goods

• Upheld effective internal communications by informing the organization of design and aesthetic related decisions

• Sought new ideas, forecasted trends, and gained product development and interior design industry knowledge

GRAPHIC ARTIST & MARKETING LEAD

Rancho Valencia Resort & Spa | 11/2014 - 4/2017

• Coordinated and implemented responsibilities involving social media, event photography, public relations, advertising, promotions, vendor requirements, and brand awareness for a Forbes Five-Star and AAA Five-Diamond award winning Relais & Chateau property

• Closely worked with executive management to design collateral from conception to completion for in-house use as well as external digital and print publications

GRAPHIC DESIGNER, PHOTOGRAPHER & STYLIST

Barse & Company | 1/2009 - 6/2014

• Developed photo concepts for advertising and editorial use by acquiring props, models, assisting in art direction and photo shoot production

• Provided professionally edited product photography for print and web mediums

• Designed catalogs, signage, and web assets for nationally recognized retailers such as Dillard’s, HSN, JCPenny, and QVC

• Adobe Creative Suite

• Brand Identity

• Content Creation

• Print & Web Graphic Design

• Marketing & Advertising Strategy

• DSLR Camera & Photography Skills

• Wardrobe Styling

• Garment Construction

• Residential & Commercial Interior Design

• Social Media

• Concept Development

• Time Management

• Visual Merchandising

• Detail Oriented

• Color Theory

• Typography & Layout

• Organization & Multitasking

• Project Management

• Critical Thinking

• Interpersonal Communication

FASHION DESIGN

The Art Institute of Dallas | Associate of Arts Degree | 2005- 2007