CHIEF CREATIVE OFFICER

Home + Hound LLC | 1/2019 - 8/2025

• Founded and established a lifestyle boutique by designing, curating and merchandising two beautifully appointed brick-and-mortar storefronts, plus the implementation of an additional e-commerce store

• Voted as Best Boutique and Best Pet Store in 2023, 2021 and 2020 for the San Diego Reader Best-Of Awards

• Managed, motivated and led employees through hiring, training, scheduling and supervising, payroll, sales incentives and performance evaluations

• Provided an unmatched level of customer service through positive shopping experiences for all patrons while efficiently executing daily operational procedures such as updating visuals, managing social media and creating engaging marketing strategies

• Built seamless operating solutions by utilizing essential retail software and technology

• Developed relationships with vendors, suppliers, and other area businesses by attending markets and events

• Budgeted purchasing and maintained inventory to meet seasonal needs as well as customer demands with a thorough understanding of current trends in the home decor, pet accessory and gift markets

DESIGN MANAGER

Jennifer Adams Brands | 4/2017 - 9/2018

• Assumed responsibility for brand management, identity and art direction by overseeing all creative processes

• Translated business goals into visually engaging, on-brand creative by formatting design deliverables and ensuring consistency across all internal and external communications

• Worked closely with design agencies, licensees, factories and executive management to direct product development procedures, complete pre and post production evaluations and ensure on-time and on-budget delivery of goods

• Upheld effective internal communications by informing the organization of design and aesthetic related decisions

• Sought new ideas, forecasted trends and gained product development and interior design industry knowledge

GRAPHIC ARTIST & MARKETING LEAD

Rancho Valencia Resort & Spa | 11/2014 - 4/2017

• Coordinated and implemented responsibilities involving social media, event photography, public relations, advertising, promotions, vendor requirements and brand awareness for a Forbes Five-Star and AAA Five-Diamond award winning Relais & Chateau property

• Closely worked with executive management to design collateral from conception to completion for in-house use as well as external digital and print publications

GRAPHIC DESIGNER, PHOTOGRAPHER & STYLIST

Barse & Company | 1/2009 - 6/2014

• Developed photo concepts for advertising and editorial use by acquiring props, models, assisting in art direction and photo shoot production

• Provided professionally edited product photography for print and web mediums

• Designed catalogs, signage and web assets for brand brick-and-mortar shops as well as nationally recognized retailers such as Dillard’s, HSN, JCPenny and QVC

• Adobe Creative Suite

• Brand Identity

• Content Creation

• Print & Web Graphic Design

• Marketing & Advertising Strategy

• DSLR Camera & Photography Skills

• Wardrobe Styling

• Garment Construction

• Residential & Commercial Interior Design

• Social Media

• Concept Development

• Time Management

• Visual Merchandising

• Detail Oriented

• Color Theory

• Typography & Layout

• Organization & Multitasking

• Project Management

• Critical Thinking

• Interpersonal Communication

FASHION DESIGN

The Art Institute of Dallas | Associate of Arts Degree | 2005- 2007